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KAZUMASA
Representative Director Kazuma Kinoshita
Success comes after repeated failures !
Achieved 100% business transformation
KINOSHITA
The President's Passion
Biochromato is providing support to universities and research institutes both in Japan and overseas.
We plan, manufacture and sell scientific and analytical equipment,
We have developed many groundbreaking products that accurately meet the needs of researchers.
We export to over 20 countries.
Originally a trading company selling scientific equipment,
After President Kinoshita took over, the company became a planning, manufacturing and sales company with its own brand.
We have achieved 100% business transformation and are growing steadily.
This time, we will be introducing the secrets to their success in product development and overseas expansion,
President Kinoshita talks about the most important qualities for a manager
I interviewed him.

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After many twists and turns, the second generation took over as president.
After graduating from university, I got a job as a sales representative for a cosmetics manufacturer.
After working there for two years, I joined our company.
Before joining the company, I traveled around Europe as a backpacker for 20 days.
This was a major turning point.
From the very first day, I encountered some fraudulent incidents,
It was really fun.
My world has expanded and I have gained courage.
I believe this experience has been useful in subsequent new product development and overseas expansion.

Product development and overseas expansion were a series of hardships until the business blossomed.

He became president in 2006, six years after joining the company.
During the Lehman Shock, accounts receivable became unrecoverable,
We also had our contract terminated by a long-time business partner.
In this situation, we somehow managed to save up funds for product development,
Around 2011, we began to seriously develop our own products.
Until sales of our products get on track, we will rely on our business partners as well as
Employees and the previous generation have also expressed concerns such as, "I don't understand what the president wants to do."
This was met with strong opposition.
At first, I received requests from the research field, and with just a ruler in hand, I designed and prototyped it myself.
In order to expand sales channels and increase awareness, we started by developing inexpensive consumables costing several tens of thousands of yen.
We started by building our own brand power.
We had decided to expand overseas from the time we started developing our products, so even during times when the business was struggling,
Every year, we continued to promote our products by exhibiting at overseas exhibitions, spending tens to hundreds of millions of yen.
At first, we had no success at all, but one day we suddenly received an inquiry from the Japanese subsidiary of a major overseas manufacturer.
When I asked him why, he said, "I thought it was a good product because it was exhibited at every exhibition."
I realized that my thinking was not wrong.
It is because of passion that I can continue to take on challenges.
In my opinion, the most important quality for a manager is passion.
I have failed many times before,
Even if you fail, you can continue to challenge yourself.
I think it's because of passion.
In addition to passion, if you also have cleverness and calmness,
That's even better.
I also try to always keep an eye on the situation and not get too involved.
I also like the process of creating something from nothing, so
We look for people with a spirit of challenge, both inside and outside the company.
I would like to support you.

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Biochromato's Corporate Philosophy
Team appearance
The team we aim to be
As a small intellectual group, we create high added value,
Promoting Japanese manufacturing to the world
OnlyOne Company
Business mission
Business Mission
With products and services that have never existed in society before
Supporting researchers who are challenging themselves to create a brighter future
Creating a prosperous society

Biochromatographic organization diagram

Representative Director
Sales Department
Quality control department
Production Department
Accounting Department
Development Department
Business management department
Executive Department
Aiming for the world from Fujisawa

We have two thoughts.
The first reason is, "I want to support researchers."
Our company has long been a trading company dealing in products for researchers.
During this time, I often heard people express their concerns.
This is also where our company's transformation into a manufacturer began.
We create products that solve the problems of researchers, and wherever there are researchers,
We want to provide support wherever we can. This desire is the driving force behind our product development.
The second is, "I want to spread Japanese manufacturing to the world."
Delicacy, clever ingenuity, and teamwork.
Our products are born from this "excellence in Japanese manufacturing."
On the other hand, the number of small factories, which can be said to be treasure troves of Japanese technology, is decreasing.
In order to prevent a hollowing out of domestic technology, we will create new markets both domestically and internationally.
I think it is important to make an appeal with a global perspective.
Our products are packed with Japanese manufacturing technology,
I want more researchers to know about this.
We also want to welcome new members to help us cross the vast ocean faster, more enjoyably, and more efficiently.
I look forward to seeing you join the new team.
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Company name
Biochromato Co., Ltd.
Location
【main office】
1-12-19 Honmachi, Fujisawa City, Kanagawa Prefecture, 251-0053
TEL: 0466-23-8382 (Main)
FAX: 0466-23-8279
◾️About parking
As the number of cars is limited, please contact us in advance if you plan to come by car.
*Height limit: Vehicle height 180cm
Representative Director
Kazuma Kinoshita
Establishment
February 26, 1987 (founded: January 1983)
2,000万円
資 本 金
16 people
Number of employees
Main Bank
Mitsubishi UFJ Bank / Kanagawa Shinkin Bank / Shoko Chukin Bank Yokohama Branch
Qualifications
ISO 9001:2015 certified
Qualified invoice issuing business registration number: T8021001001787
Business content
Manufacturer Division
Development and sales of products related to research efficiency support
Trading Company Division
Sales of research support equipment and consumables
Product
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2014.05
2016.09
2017.03
2018.04
2018.11
29th "Elastomer Symposium Poster Presentation Section" Excellent Presentation Award
2020.10
2021.02
2021.02
2021.12
2022.06
Japanese Mass Spectrometry Society Best Paper Award
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1983
The first president, Yoichi Kinoshita, was born in Miyamae, Fujisawa City, Kanagawa Prefecture.
Founded Yamaki Shoji, a trading company specializing in scientific and chemical equipment.
1987
As business expanded, the company name was changed to Biochromato Co., Ltd. and incorporated.
1990
In addition to supplying our main chromatography parts,
We will begin supplying semiconductor parts.
1998
Due to business expansion, the head office was relocated to 1-12-19 Honmachi, Fujisawa City, Kanagawa Prefecture.

2000
Started installation and maintenance business for semiconductor manufacturing equipment.
2001
Taking advantage of the increased production of semiconductor manufacturing equipment by our major trading partner,
An office was opened in Kurume City, Fukuoka Prefecture, the hometown of founder Yoichi Kinoshita.
2003
In collaboration with a major pharmaceutical company and a manufacturing and processing company
Started development of consumables for research equipment.

2004
Patent application filed for ABC Film (now RAPID Slit Seal).
Patent application filed for ABC Film (now RAPID Slit Seal).
2005
Absorbed affiliated companies and established Biochromato SPC Division.
We have begun developing a concentration device in collaboration with a major pharmaceutical company.
2006
Kazuma Kinoshita appointed as Representative Director
Patent application for concentration device (currently: Convenience Store Evapo)
2007
ISO9001 certification obtained
2009
The Lehman Shock prompted the company to decide to go from being a trading company specializing in scientific and chemical equipment to becoming a full-fledged manufacturer of scientific and chemical equipment.
2010
We will strengthen recruitment of personnel with knowledge of mechanical design and chemistry,
We will begin visiting exhibitions overseas.
Developed an ion generator (now ionRocket) with a major cosmetics manufacturer and applied for a patent.
2011
We begin exhibiting at overseas exhibitions.
Patent application filed for analysis device, analysis method, and program (currently DiscoveryM).
2012
Kurume office closed due to planned reduction in trading company functions.

2013
Launched our own product, Single Flex.

2014
Convenience store Evapo series, (public foundation) Resona Small and Medium Enterprise Promotion Foundation
The 26th Small and Medium-sized Enterprise Excellent New Technology and New Product Award, co-sponsored by Nikkan Kogyo Shimbun Ltd.
Received the Excellence Award.
Patent application for connecting device for mass spectrometer

2015
Launched our own product, ionRocket
2016
The Convenience Store Evapo series
Received the Grand Prize at the Kanagawa Industrial Navi Awards 2016, sponsored by the Kanagawa Prefecture Businessmen's Welfare Promotion Foundation.
2017
The Convenience Store Evapo Series has been awarded the Japan Invention Advancement Association (Public Interest Incorporated Foundation)
Winner of the main prize at the 42nd (2016) Invention Awards, co-sponsored by Nikkan Kogyo Shimbun Ltd.

2018
Representative Director Kinoshita said,
Received the 2018 Minister of Education, Culture, Sports, Science and Technology Award in the field of science and technology


2020
Patent application filed for ionizer (currently: multipurpose ion source "ChemZo")
多目的イオン源『ChemZo』 発売開始
Awarded a certificate and commemorative gift from Fujisawa City, Kanagawa Prefecture
2021
Using the multipurpose ion source "ChemZo"
"Retronasal Aroma Measurement System"
Co-hosted by Resona Small and Medium Enterprise Promotion Foundation and The Nikkan Kogyo Shimbun Ltd.
Received the Encouragement Award in the general category at the 33rd Small and Medium Enterprise Excellent New Technology and New Product Awards
Convenience Store Evapo Series is sponsored by the Small and Medium Enterprise Research Center (public corporation)
Received the New Technology Commercialization Promotion Award at the 55th Good Company Awards
Selected as one of the "300 Flapping Small and Medium-sized Enterprises" by the Small and Medium Enterprise Agency of the Ministry of Economy, Trade and Industry


2022
Ministry of Economy, Trade and Industry, Research and Development Support Program for Growth-Oriented Small and Medium-Sized Enterprises
Selected for the "World's first high-speed, ultra-microquantitative device for biological sample surfaces" (Go-Tech project)
2023
Overseas sales ratio exceeds domestic sales ratio for the first time
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